CCtalks
Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies.
At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing.
Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing.
Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
CCtalks
Episode 44 - Partners in Performance: Building Win-Win Relationships with Publishers
Welcome back to #CCTalks! In this episode, we’re taking you behind the curtain of performance marketing with Vera, our VP of Supply, and Inbal, Client Success Team Lead at Creative Clicks.
Together, we uncover what really makes (and breaks) publisher partnerships, and why building trust, avoiding shortcuts, and staying agile are the keys to long-term success in an ever-changing industry.
Here’s what you’ll hear in this episode:
✅ The most common mistakes publishers make when trying to scale too fast
✅ Red flags to look out for in potential partners
✅ Balancing revenue goals with traffic quality
✅ And how automation and AI can help you scale smarter, not riskier
Whether you’re a publisher, advertiser, or simply curious about the strategies powering top performance marketing networks, this episode is packed with practical insights and honest advice.
🎧 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.
Want more insights from the team behind Creative Clicks? Follow us on LinkedIn for updates and behind-the-scenes conversations.