CCtalks
Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies.
At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing.
Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing.
Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
CCtalks
Episode 42 - From 2K to 20K: Creative Clicks’ Journey to the Global Performance Marketing Awards
Welcome back to #CCtalks! In our 42nd episode, we dive into how in four years the media buying team delivered groundbreaking results for a fitness app. This achieved a remarkable sales increase from $2K to $20K overnight, and earned the team a finalist spot at the Global Performance Marketing Awards for Best Performance Marketing Team of the Year.
Joining us is Wesley Grevink, Head of Media Buying at Creative Clicks, who shares the power of Creative Clicks' innovative Triple-E philosophy: Energy, Entrepreneurship, and Expertise. Discover how both him and his team tackled challenges, optimized user flows, and maintained adaptability in a rapidly evolving industry.
We cover:
- The growth of Creative Clicks’ media buying team and the Triple-E philosophy
- Overcoming challenges in the fitness app’s initial campaigns
- Strategies to improve lead retention and enhance user engagement
- The role of testing, data analysis, and continuous learning
- Key lessons learned from scaling and maintaining efficiency
- Future-focused practices for staying ahead in digital marketing
Join us to uncover the secrets behind this award-nominated campaign and learn how Creative Clicks continues to push boundaries in performance marketing.
Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱
Want to learn more about the Media Buy team’s journey? Connect with Wesley Grevink on LinkedIn and dive deeper into the world of Creative Clicks.