CCtalks
Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies.
At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing.
Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing.
Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
CCtalks
Episode 40 - Innovating with AI: Manna and Audika Poland's Award-Worthy Campaign
Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards.
Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame challenges to deliver a standout performance in digital marketing.
We cover:
- Manna’s core business focus and its integration of AI
- The partnership with Audika Poland and campaign objectives
- Strategies used to target the Polish market, particularly customers aged 45 and older
- The role of AI in enhancing campaign creativity and authenticity
- Key challenges faced and how they were overcome
- Campaign results
- Lessons learned and future applications of AI in digital marketing
Join us to uncover the strategies behind this award-worthy campaign and Manna’s ongoing innovation in the digital landscape.
Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱
If you’d like to learn more about this campaign and the innovations behind it, connect with Francesca Zampieri and Oleg Baranov on LinkedIn and read more about it here.